My Process
Design thinking is critical thinking. It's problem solving that prioritizes understanding people before jumping to conclusions. A never-ending process that moves between research, ideation, and testing.
Empathize
I connect to the user - through interviews, surveys, or immersing myself in their space. I want to understand the why.
Define
I look for patterns and identifiers to help shape a clear problem statement. Insights turn to a path for me to follow.
Ideate
Pushing past the first couple of ideas, I treat this phase as an experimental zone, where ideas and varying solutions are focused on.
Prototype/Test
Whether it's a rough wireframe or a high-fidelity mockup, I put my ideas in front of people and use their feedback and criticism to sharpen my design.